Al Ahed Football Club was founded on a rich legacy and a strong community ethos in Lebanon. The leadership identified the difficulties of sustaining a compelling brand that speaks to both new and seasoned fans. With a mutual goal of reimagining an authentic and modern brand identity, they gathered a team of creative branding experts and graphic designers.

Inspired by their community-driven ethos, Al Ahed Football Club unveiled its rebranded identity, shaking up the way fans and athletes interact with the club. The new brand elements serve as a focal point where supporters can engage more deeply with the team's history and current initiatives. Al Ahed's detailed brand strategy guarantees that each design element is both modern and rooted in tradition, offering fans a renewed sense of pride.

Since the rebranding, Al Ahed Football Club has invigorated both old fans and new. Supporters commend the brand's modern appeal, highlighting the renewed enthusiasm surrounding match days and community events. Fans can now easily access club news and match highlights through the improved website, cultivating a closer sense of community even when distant. Al Ahed has not only modernized its own brand but has also revitalized its role in Lebanon's football scene, fostering a thriving community of fans united by their love for the club.